Why Gap Soared 40% After Partnering with Kanye — 8 Reasons Why We Love Kanye West

1. He’s the underdog.

“Ain’t nobody expect Kanye to end up on top They expected College Dropout to drop and then flop Then maybe he stop savin’ all the good beats for himself.” — Last Call, College Dropout ‘04

2. Kanye rejected the status quo in rap, never (seriously) claiming to be street and paving the way for a new generation of hip-hop artists like Drake, Kid Cudi and countless others.

“And I’m doing pretty hood in my pink polo.” Barry Bonds ‘07

3. Kanye’s unapologetically himself.

Whether he’s going off script during the Katrina telethon, grabbing the mic from Taylor Swift at the VMAs, ranting at TMZ HQ or going off on Sway, Kanye has little respect for typical ‘PR’. He does what he wants.

4. Kanye never got comfortable making the music…